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Director of Marketing
A highly important role as marketing is our presentation to the world. With effective marketing TWST4Girls can appeal to participants/sponsors/volunteers/donors/partner etc…, achieve recognition and fundraising, which ultimately leads us to the ability to help more youth.
Description:
Heads up marketing aspects of TWST4Girls.
Develops press releases
Establishes media relations and conducts outreach on behalf of TWST4Girls
Identify interview & marketing opportunities on all media sources
(Newspaper, magazine, online publications, television)
Work closely with TWST4Girls spokesperson or serve as spokesperson
Create cost-effective events that promote TWST4Girls
Prepares and implements a communications and marketing plan that
incorporate social media, owned, paid and earned media
Direct mail and advertising to increase public awareness and name
recognition of TWST4Girls,
Maintain a visually appealing and user-friendly website, Facebook and
Instagram accounts and monthly e-newsletters that promote TWST4Girls
programs and events.
Identify and implement effective marketing opportunities
The best suited:
Must have thorough knowledge and understanding of TWST4Girls mission and
programs
Self-starter and independent
Takes initiative
Social, personable, presentable and resourceful
Exemplifies follow through on tasks and goals
Possesses excellent communication skills written and verbal
Knowledgeable of role, duties, goals, and expectations
Works well independently and in teams
