This position supports the Regional Communications and Public Affairs department. This is a 100% virtual (volunteer-from-home) opportunity. Red Cross Bloggers and Feature Writers are a part of a creative content volunteer team that creates professionally-written content for news releases, media alerts, and regional platforms including blogs, social media feeds, websites and other outlets.
Responsibilities
• Follow the Communications calendar to research, perform interviews, write and post blog stories within deadlines. Blog posts are typically 300-500 words and must be cleared by regional communications staff.
• Write human interest stories that highlight the work of volunteers, leaders, donors, disaster victims, etc. Feature stories are typically 500-1,000 words and may require telephone interviews or face-to-face interviews.
• Develop other written materials such as press releases, presentations, editorials, messaging, speeches, and newsletters. Bank "evergreen" stories for use at a later time.
During Disasters:
• Work with Communications team to identify stories, conduct interviews, write and post on a daily basis; focus on client stories and service delivery.
• Interview clients, partners, and Red Cross workers. Share story ideas with media relations and social engagement teams.
• May be asked to shoot photos with your smart phone if a photographer isn't available. Secure signed information release forms.Volunteer Frequency
Qualifications
• Reliable access to resources needed to volunteer 100% virtually
• Strong writing, editing, research and interpersonal skills.
• Must be familiar with basic computer operations and have the ability to upload content to the blog or by email remotely.
• Authentic, creative, funny and engaging storyteller.
Relationships
Communications, marketing and development staff, Red Cross volunteers, and community partners.
Development Opportunities
• Obtain Red Cross training and networking opportunities
• Hands-on experience with a professional non-profit organization and staff
• Opportunity to see work used in community awareness, promotional campaigns, and disaster communications
Requirements
• Orientation to American Red Cross
• Public Affairs Essentials (Online)
• Introduction to Red Cross Communications
• Fundamentals of Disaster Public Affairs, National Response (Webinar)
• Social Media Basics (Recommended)
